How to promote your NFT’s

Melissa Gilbert
4 min readJan 20, 2022

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Just one more — Melissa Gilbert

I joined a Twitter space hosted by SuperRare where many NFT artists talked about how they promote their work. I have written down the key takeaways from the conversation and some ideas on how you can promote your work.

Make or join a 3D virtual art gallery.

Many 3D and NFT artists have been joining or making their own 3D galleries to display their work. If you are not familiar with 3D galleries they allow collectors to look at your work through a 3D space using an app or a website, as if they could walk around an art gallery in real life.

This is a newer way of displaying your work to collectors and allows you to share it with a wider community.

Below there are some links to help get you started with making a 3D gallery:

Make a song about your work.

Now this one is kinda out there but JonnyOctober is a musician and is using money from NFT’s to build a recording studio. His song Trait Six Six Zero talks about NFT’s and this is a really creative way to let others know about you and your work. I know not everyone is a musician, but it's definitely thinking outside the box when it comes to promoting your work.

Get involved with your community.

Most, if not all of the artists on this Twitter space agreed that it is the best way to promote their work. Most people do this through Twitter and just by chatting to other artists. You can start by commenting on other peoples work or collections.

I personally find twitter hard to use sometimes but it has allowed me to meet new people in this space and has led to collabarations with other artists.

I have also been interviewing artists from Twitter every month which pushes me to connect with more people and do something outside of my comfort zone. I find it highly rewarding to learn about other artists and I have made many more connections and friends since I have been doing it.

Now, I am not saying you need to interview every artist you see but by asking a few questions about their work you will slowly build up your connections in this space and you never know where that will lead.

Create behind the scenes content.

A lot of artists have said that their collectors love seeing how their art is created. Take them through the process and the story behind your work.

You could do this by:

  • Making reels or tick tocks (short videos)
  • YouTube videos or Vimeo (for longer content)
  • Use presentation websites such as Behance or Ello to write and show how you created your artwork.
  • Use scheduled tweets to build up excitement for a project and your works in progress.

Be everywhere

One artist said that after talking to her collectors she found that they loved to find work organically. They love to stumble upon work that takes their breath away and ultimately want to buy it. She even gave an example of one of her collectors who went on a hunt through the internet to find her work again after forgetting to save it when he saw it. This made finding her work even more rewarding when he bought it.

So as an artist try and put your work on as many platforms as possible and collaborate with other artists which will promote both of you to seperate audiences.

Below are some great places to put your artwork:

Develop your character

Some artists suggested developing your own character or letting collectors find out more about you will help promote your work. Once you have made that connection it's easier to sell your artwork to collectors who like you for who you are and how you make your work.

Try answering the questions below to help you tell collectors more about yourself.

  • Why do you make art?
  • What inspires you?
  • What is your story, how has your past shaped you as an artist?
  • What would you like to achieve as an artist?

NB: If you are interested in being interviewed as one of my artists of a month ping me an email at mel@mellysart.co.uk

Summary

Overall, every artist will eventually need to promote their work and do some marketing to get started selling thier work. Once you are established you may find it helpful to hire someone else to help you promote your work, but these six points should help you get started or give you more ideas on how to let the world see what you can do.

  1. Make or join a 3D art gallery
  2. Make a song about your work
  3. Get involved with your community
  4. Create behind the scenes content
  5. Be everywhere
  6. Create your own character

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Melissa Gilbert

Digital Artist: I write artist interviews, tips and tricks and my life as an artist on the side.